2Baba, FG Partner On Job creation, Support For MSMEs

Tola Adekunle-Johnson and 2Baba

2Baba and FG Partner on Job creation and Support For MSMEs.

The Job Creation and Micro, Small and Medium Enterprises (MSMEs) Secretariat (Office of the Vice-President) has entered into a partnership with Innocent Idibia, popularly known as 2Baba, to galvanise public support for the MSMEs sector.

The partnership agreement was signed between 2Baba and Tola Adekunle-Johnson, the Senior Special Assistant to the President on Job Creation and MSMEs, on Friday, in Abuja.

Adekunle-Johnson said the coming on board of 2Baba as a job creation and MSMEs Brand Ambassador would promote ideas and initiatives under the National MSMEs Awards. He added that the partnership would promote the Expanded National MSMEs Clinics, Shared Hubs for MSMEs Initiative, as well as other related activities around job creation. The presidential aide also expressed hope that 2Baba’s craft and goodwill would help promote the participation of citizens in all programmes aimed at creating jobs and supporting businesses.

“We thought of how best we can sustain the momentum of creating jobs and promoting all the activities of the MSMEs, awards, hubs and the single-digit loan. In trying to consistently promote this, we looked at areas that are of interest to some of our target audience, and you will agree with me it is the entertainment or creative industry.

“Today we are unveiling who I regard as an icon, a legend in the game, he has been consistent with his craft and a very creative man in the person of Innocent Idibia. This partnership with 2baba will help galvanise private sector support for public sector initiatives aimed at creating jobs and supporting businesses”, he said.

2Baba appreciated President Bola Tinubu’s administration for its support to the youth and small businesses. He promised to create more awareness in the country on MSMEs, especially among the youth. He also expressed gratitude to the government for the confidence reposed in him.